The Interbrew-AMBEV Merger Story
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Case Code: BSTR137 Case Length: 20 Pages Period: 2002-2004 Pub Date: 2004 Teaching Note: Not Available |
Price: Rs.500 Organization: Interbrew, AmBev Industry: Brewery Countries: Brazil, Belgium Themes: Mergers Acquisition and Takeovers |
Abstract Case Intro 1 Case Intro 2 Excerpts
Abstract
The case discusses the mega merger of world's third largest brewer - Belgium based Interbrew with the world's fifth largest brewer - Brazil based AmBev, creating the largest brewery in the world in terms of volumes produced. After giving a brief note on the two companies, the case discusses the rationale for the merger and the benefits which the two companies were expecting from it. The case then explains the merger deal in detail. It finally discusses the possible challenges which the merger could face in the near future. The case also provides a detailed note on the structure of the global brewery industry, the major players - their market shares and their brands and the recent trends in the industry.
Issues
The case is structured to achieve the following teaching objectives:
- To Get insights into the structure of the global brewery industry
- Understand the rationale behind merging the two leading brewery companies in the world
- Examine and analyze the synergies in the merger deal between Interbrew and AmBev
- Critically examine the drawbacks of Interbrew-AmBev merger deal
Contents
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The Announcement
About Interbrew
About Ambev
The Rationale
The Merger Deal
The Benefits
The Drawbacks
Exhibits
Keywords
Interbrew, AmBev, InBev, Merger and Acquisition, Global Brewery Industry, Merger Deal, Synergies, Largest Beer Markets, Leading Beer Companies, Organization Structure, Leading Global Beer Brands
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